Company Pulse

Apple AAPL

1455 headline mentions across 300+ news sites in the last 30 days, against 345 in the 30 days before.

Headline mentions1455last 30 days
Average tone +0.11 540 positive, 222 negative
Trending searches20last 90 days
SEC filings39last 90 days, 1 notable

Daily news coverage

Bars show how many headlines mentioned Apple on each day we took a news snapshot; the line shows their average tone.

Recent headlines

  • -0.66

    Apple HQ worker murdered girl, 2, by driving his car at 100mph in 30mph zone and crashing it, prosecutors say

    dailymail.co.uk · Nov 12
  • +0.00

    Meta’s AI agent Muse lands on Apple Watch and Android Wear OS

    techcrunch.com · Nov 12
  • +0.00

    The Inside Story of Why Apple Finally Brought a Touch Display to the Mac

    wired.com · Nov 12
  • +0.40

    ‘12 12 12’ Review: Anthony Mackie and Jamie Dornan Can’t Save an Apple TV Heist Drama That Lurches From Promising to Disappointing

    hollywoodreporter.com · Nov 12
  • +0.49

    ’12 12 12′ Review: Anthony Mackie and Jamie Dornan Can’t Save an Apple TV Heist Drama That Lurches From…

    hollywoodreporter.com · Nov 12
  • +0.00

    T-Mobile smartwatch deals: Up to $500 off Google Pixel Watch, $250 off Apple Watch Series 12

    foxnews.com · Nov 11
  • +0.00

    Apple is shuttering its 28-year-old online community forum

    arstechnica.com · Nov 11
  • +0.00

    Apple is looking to turn Siri into an agent that will run your life

    independent.co.uk · Nov 09
  • +0.00

    I Spent 30 Minutes With Apple’s CEO. Now I Know Why John Ternus Got the Job

    wired.com · Nov 09
  • -0.57

    ‘Nocturne’ Review: Liev Schreiber and Stephen Graham Get Handcuffed by Clichés in Apple’s Dully Competent Serial Killer Thriller

    hollywoodreporter.com · Nov 09
  • +0.59

    Apple’s $50 Intelligence Usage Packs extend access to some AI features

    theverge.com · Nov 09
  • +0.44

    Apple saves $2.7bn in taxes by booking profits in Singapore

    ft.com · Nov 08

Latest SEC filings

Plus 31 insider trading forms (Forms 3, 4, 5 and 144) in the last 90 days, not listed here.

Layoff notices

3 WARN notices covering 147 workers in the last two years, from the states we track (California, Texas, Washington).

  • CA

    79 workers · Layoff · One Apple Park Way Cupertino CA 95014

    Notice Aug 20, 2026 · effective Oct 19, 2026 · filed as “Apple, Inc. - Cupertino”
  • CA

    40 workers · Layoff · 605 W. Maude Ave. Sunnyvale CA 94085

    Notice Aug 20, 2026 · effective Oct 19, 2026 · filed as “Apple, Inc. - Maude Ave.”
  • CA

    28 workers · Layoff · 599 N. Mathilda Ave. Sunnyvale CA 94085

    Notice Aug 20, 2026 · effective Oct 19, 2026 · filed as “Apple, Inc. - Sunnyvale”

All recent WARN notices

Promises

Apple has made 2 dated promises we track: 0 kept, 0 missed, 0 overdue and 1 still open.

  • Apple will adopt ASU 2024-03 in its fourth quarter of 2028. Open · due Sep 30, 2028 · 10-Q quarterly report, Jul 31, 2026
  • Apple will adopt ASU 2023-09 in its fourth quarter of 2026. Unclear · due Sep 30, 2026 · 10-Q quarterly report, Jul 31, 2026

Quotes, sources and evidence in the Promise Ledger Premium

Truth Score

Promises, forecasts and reported numbers from Apple and its executives, checked against filings and the record.

  • Apple 1 checked of 5 statements

All Truth Scores

Phrases spreading about Apple

  • “2027 super bowl halftime show” Talking point · 7 outlets · first seen Oct 27 at variety.com
  • “macbook pro with proled xdr display review” Talking point · 5 outlets · first seen Nov 05 at 9to5mac.com
  • “super bowl lxi halftime show” Talking point · 5 outlets · first seen Oct 27 at foxnews.com

See who started each one in Echo Detector Premium

Before the Headline: 5 events Premium Compare in Data Studio Premium All filings on EDGAR Download CSV Premium
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