318 headline mentions across 100+ news sites in the last 30 days, against 18 in the 30 days before.
Bars show how many headlines mentioned Apple on each day we took a news snapshot; the line shows their average tone.
TechnologyiPhone 18 Pro Max review: Apple’s biggest, heaviest and longest-lasting superphone
theguardian.com · Oct 12Exclusive: Apple cuts iPhone 18 Pro orders due to soft demand
asia.nikkei.com · Oct 12Apple discloses deal to hire team and license tech from personalized podcast startup Huxe
techcrunch.com · Oct 12Will the HomeView be Apple’s first smart home success?
techcrunch.com · Oct 12Beloved mom, 57, is crushed to death by falling tree while lying in bed during Hurricane Isaias as trapped husband used Apple Watch to escape
dailymail.co.uk · Oct 11Apple’s big question: will customers rush to buy its $3500 foldable phone?
theage.com.au · Oct 11Apple Watch Series 12 review: For those who love their data
thehindu.com · Oct 11Apple teases a new ‘Welcome home’ event on October 13
thehindu.com · Oct 11These October Prime Day deals are still live from Apple, Kindle, Yeti and more — but not for long
nbcnews.com · Oct 09Apple is about to launch a whole new kind of Mac, report claims
independent.co.uk · Oct 09Apple AirPods are $70 off for Prime Day — grab them before they sell out
nbcnews.com · Oct 07DealsDyson, Breville, Apple: the 59 best Amazon Prime Day deals actually worth it, obsessively vetted by us
theguardian.com · Oct 07Plus 26 insider trading forms (Forms 3, 4, 5 and 144) in the last 90 days, not listed here.
3 WARN notices covering 147 workers in the last two years, from the states we track (California, Texas, Washington).
79 workers · Layoff · One Apple Park Way Cupertino CA 95014
Notice Aug 20, 2026 · effective Oct 19, 2026 · filed as “Apple, Inc. - Cupertino”40 workers · Layoff · 605 W. Maude Ave. Sunnyvale CA 94085
Notice Aug 20, 2026 · effective Oct 19, 2026 · filed as “Apple, Inc. - Maude Ave.”28 workers · Layoff · 599 N. Mathilda Ave. Sunnyvale CA 94085
Notice Aug 20, 2026 · effective Oct 19, 2026 · filed as “Apple, Inc. - Sunnyvale”Pulse Index alerts you when Apple files with the SEC, or is mentioned on the YouTube channels, news feeds and websites you follow.